An American Piscitelli gold plated jewelry choker necklace. The necklace is made in a leaf forms design with hinged ends. marked with an original label. Circa: 1960s to 1980s. An American designer of Italian origin, Joseph P. Piscitelli, Sr. founded his jewelry brand PIM in the late 1950s. Piscitelli marked his products with the abbreviation PIM for a rather short time, since already in 1960 he renamed the company to Piscitelli co. A small staff of designers and craftsmen created high end costume jewelry by hand, earrings, rings, bracelets, brooches and necklaces. Traditionally, the craftsmen used the highest quality materials gold plated metal alloys, sterling silver, Austrian crystals and art glass, rhinestones and enamel. Vintage and Modern Designer Costume Jewelry For Collectors.