Housed in the Grand Palais Immersif, a new venue in Paris dedicated to immersive exhibitions, the ‘Eternal Mucha’ exhibition is a feast for the senses, playing with more than just the visual, as Mucha’s great-grandson, Marcus Mucha, elaborates.

“We wanted to make everything immersive. It’s not just pictures but also music and perfumes. The perfumes convey the scent of Alfons' favourite flowers from Moravia and the smell of the church in Ivančice where he sang.”

The smell of incense, Mucha’s favourite scent, wafts through the air, and visitors can also get a whiff of the perfume that Sarah Bernhardt, the French actress that Mucha famously immortalised in an 1895 theatrical poster, received from the celebrated French perfumer Jacques Guerlain in 1900.

The director of the Grand Palais Immersif, Roei Amit, says that modern technology also played a big role in creating the immersive experience of the exhibition.

"We are also showing the Bosnia and Herzegovina pavilion, in which Alfons Mucha was directly involved. All this was possible thanks to modern technologies."

He expects the exhibit, which will remain open until early November, will attract hundreds of visitors each day.